Page 149 - Journeys Through Society-7

Communication is a two-way means of communi- The media is able to bring forth the truth to the public.
cating information in the form of thoughts, opinions It covers the injustice done to people, corrupt actions
and ideas between two or more individuals with the of politicians and many sensational kind of
purpose of building an understanding. information which reach the public in no time. The
When communication is undertaken on a one-to-one opinions of the public are also telecast which at times
basis in the form of letters, telephone, email, etc., it is help the politicians to change their decisions also.
termed as personal communication.

Media

When communication is between many, it is called
mass communication. Together, these are collectively
called media. Media communication refers to the
different ways in which we can communicate in the
society. It can be through magazines, newspapers,
journals, radio, TV, billboards, posters, the Internet,
letters, public addresses, etc.
Electronic Media
Media and Technology Print Media
With the passage of The press is usually called the print media which is a
time, technology strong political weapon and a pillar of democracy.
changed. Johannes Print media has different forms, like magazines,
Gutenberg's invention journals, newsletters and books. It helps to make us
of the printing press in aware of the events and incidents across the border.
1453 brought about
The press is expected to report events correctly and
the print revolution.
without any bias. Sometimes, even the press is
Vast information was
compelled to write certain things by force. The
now readily available freedom of press must not be curbed by anybody or
in printed books. The printing press invented any agency. The newspaper is an important medium
Initially, the cost of by Johannes Gutenberg
which brings all kind of information to the people.
printing was very high, making it inaccessible to the
masses for the next couple of centuries. It was only in
the nineteenth century, when newspapers came to be
printed, that information became easily available and
gradually became a part of the morning ritual for most
people across the globe.

Classification of Media

On the basis of technology used, mass media came to
be classified as print media and electronic media.

Electronic Media
The growth of electronic media has brought lots of Print Media
changes in the quality of images and sounds. It has Media Expenses
also become a popular method of expression of public The technology that mass media uses keeps changing
opinion. It reaches the public faster and even the continuously, as more advancements are made.
illiterate people get a lot of benefit out of this media.

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