Page 152 - Journeys Through Society-7

media should promptly publish or broadcast the important for the readers and viewers to understand
correct version and apologise for the mistake. and evaluate the news and opinions presented by the
Persons who disagree with anything published or media impartially.
broadcasted in the media should be given a fair Moreover, media organisations, whether print, audio,
chance to publish or broadcast their views. visual, radio or web, have to be more accountable to
the people. They should ensure that professional
Need of Media integrity is not compromised on account of

Media is critical for a democracy. It needs to be sensationalism. A free press is a blessing for the
independent and away from the influences of big people, but if the stakeholders are not vigilant, this
business houses. The government should not try to blessing can be misused.
impose censorship on it. At the same time, it is

Revision Notes

• Media refers to the various means of mass communication.
• Radio, TV and the Internet are electronic media while newspapers, magazines, journals, etc., are print
media.
• Mass media reaches out to a large number of people.

• The media earns its revenue through advertisements.
• By and large, the media is independent in most democracies, yet governments could impose
censorship on it for a larger cause.
• The media helps in forming public opinion and in taking decisions. Thus it must remain independent
in a democracy.
• The media should render fair and balanced reports without any prejudices.
• It is important that the people critically evaluate media reports before arriving at conclusions.

Evaluation Corner

Multiple Choice Questions

• Choose the correct option: OMR Sheet
1. This term is used for a collective name for the means of mass communication:
Use only blue/black ball
a. Media b. Newspaper pen to fill the circles. It
should be darkened
c. Television d. Radio
completely and properly.
2. Media earns revenue through __________. Wrong methods
a. anybody b. advertisements
Correct method
c. citizens d. government
3. The government imposes __________ on the media.
1. a b c d
a. tax b. advertisements
2. a b c d
c. censorship d. information
3. a b c d

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