Page 157 - Journeys Through Society-7

Online Marketing The sellers or traders in different markets earn
different profits. A trader in a weekly market earns
In modern times, the avail-
much less than the trader or shopkeeper of a mall and
ability of technology has
a shopping complex. A small trader cannot compete
made it possible to buy and
with a big trader in terms of investment. Similarly, the
sell goods in the absence of
buyers have different incomes. The buyers tend to buy
shops. Tele-shopping and
products that fit their budget.
Internet shopping is very
popular in cities. Many When things are sold, it encourages production and
online retailers provide new opportunities are created for people to earn.
home delivery of the However, do they offer equal opportunity? We will try
ordered products, at the to understand this through the story of a shirt in the
doorstep of the next chapter.
consumers. This has
become very popular in A delivery boy
recent years. Door-to-door selling is another way of
marketing goods adopted by companies.

Markets and Equality
We have examined the chain of markets through
which the goods reach the consumers. The different
types of markets are easily recognisable while the
chain of markets is not so obvious. The consumers buy
the goods at their own convenience from a shop in the
neighbourhood or the weekly market or other
markets.

Revision Notes

• Different types of markets are found around us, such as weekly markets, neighbourhood markets
and shopping complexes.
• Weekly markets are held in various localities on a fixed day of the week. They have temporary shops
only for that particular day.
• Shops in the neighbourhood are permanent and offer a wide variety of goods and services.
• Shopping complexes and malls sell branded and non-branded goods and invest a huge amount of
money in their shops.
• The final product reaches the buyer through a chain of markets–the big factories or farms, the
wholesale outlets and finally the retail outlets.

• In recent times, goods are also being sold through the Internet.
• People's access to the markets depends on factors like their income, convenience, availability of
products, their quantities required, the credit they receive, etc.

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