Page 148 - Journeys Through Society-7
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6.                         Understanding Media









                     Get Ready

                     Can you give this diagram a title? What do you understand about the link between media and big business
                     from this diagram?


                                                     BIG BUSINESS HOUSES






                                    Some own radio,
                                      TV newspaper




                                               advertise

                                               their                            People buy
                                               products                         products
                                                                                seen in the

                                                                                media.
                                                                                Money,
                                                                                therefore,

                                                                                flows back
                                                                                to big business
                                                                                houses







                                       MEDIA



                                                 promotes
                                                                             READERS,
                                                  products
                                                                             VIEWERS,
                                                  through
                                                                             LISTENERS
                                              advertisements




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